Barefoot Olympics Pride 2021

A proud ally since 1988, Barefoot celebrates LGBTQ+ athletes around the world. Inspired by the 2021 Tokyo Olympics hosting the largest number of out elite athletes ever assembled at one event, let the games begin and let there be bubbly!

Goals:

Celebrate the growing community of out LGBTQ+ athletes

Appeal to LGBTQ+ members and allies cheering on their Olympic heroes

Market as a celebratory staple and collectible item

Establish Barefoot as a champion of the LGBTQ+ athletic commmunity